BACKGROUND
As part of its public education and awareness programmes, the Capital Market University Challenge remains a key flagship program conducted by the Capital Market Authority (CMA) on an annual basis. The Capital Market University Challenge is a competition aimed at exposing Universities and Higher Learning Institutions (HLIs) students to the capital market industry while instilling in them the culture of saving and investment through the capital market and preparing them as future investors and professionals of the capital market industry.
To secure their future well-being, young people need to venture into smart saving and investment that will guarantee sustainability, which among other include exploring opportunities offered by the capital market products i.e. shares, bonds or any other product to be offered at the stock market. They are also encouraged to invest collectively through saving clubs.

OBJECTIVES OF THE CAPITAL MARKET UNIVERSITY CHALLENGE 
The University Challenge is intended to achieve the following objectives:
1) To create awareness and increase knowledge among students in universities and higher learning institutions (HLIs) on the importance and benefits of saving and investing through the capital market;

2) To promote creation of savings clubs/groups among students in universities and higher learning institutions (HLIs) while providing capacity building trainings to established saving clubs on how best to run their clubs and how to save and invest through the local capital market

3) To expose universities and higher learning institutions (HLIs) students on saving and investment opportunities offered by the capital market and prepare them as future investors and professionals of the capital market industry

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